Content Management Systems (CMS)/Blog Platforms

As a PR Tech Tester, you must know how to use a CMS to create and share stories about your company. Today, PR professionals are becoming skilled at uploading and managing their own content (from blog posts to photos and videos). You also need to know and understand CMS because you work more with Web, IT, and marketing to coordinate how information is shared through either the company’s blog or community website.

Become familiar with a few of the key differences between various CMS platforms. Now that you’re listening and observing people and behaviors in web communities, you want to make sure your technology selection helps to build better relationships with these constituents. A few of these platforms include Posterous, WordPress, Drupal, Joomla, and Vignette; consider each one for its capability to enhance the communication and experience between parties on your site. The PR Tech Tester needs to examine the best ways for a brand to build dynamic blog communities and what types of platforms or technology can serve this purpose.