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3. New Practice #3: The PR Technology Te... > Social Media Release Platforms/News ...

Social Media Release Platforms/News Wires with PR 2.0 Capabilities

Because the media landscape has changed, you will be faced with decisions about how you want to share your business stories with the public. As a PR Tech Tester, you realize there are several options. One option is the use of a wire service that has ramped up distribution capabilities to include 2.0 functionality and reach. Several of the wire services, including BusinessWire, PR Newswire, Marketwire, and PRWeb, have the capability to distribute your news releases beyond traditional print, broadcast, and online media outlets to reach bloggers and consumers through RSS. They also use multimedia in their release templates including video and audio clips. There’s commenting, track backs, and sharing capabilities via social media networks as well as search engine-optimized releases, so your story can be found easily.


  

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