What Are the Responsibilities of the COMMS Organizer?

The COMMS Organizer begins by analyzing the company’s current communications process. How are messages and content created, prepared, and shared through the organization prior to public dissemination? In the past, most messaging started at the top (where executives have the business’ interest at heart) and was handed down to the marketing or communications department for development, routed back up for approval (depending on the communications), and then released by the account team. The account team did the monitoring and reporting and passed the information back up the chain of command. The top players in the process have the business acumen and key messages. The account team that disseminated the information may or may not have the savv....