What Are the Best Practices of the COMMS Organizer?

Priya Ramesh is Director of Social Media at CRT/tanaka. She works closely with her agency’s clients on new communications processes to strengthen social media programs and the results of their clients’ campaigns. Priya answered several questions, which focused on her work with Network Solutions and Charles Schwab. Following are a few of Priya’s thoughts on public relations, a changing communications process, and adjusting the PR person’s mindset to pay attention to new ways to think to engage with consumers today.

Q: How do you think the communications process has changed in the PR department?

A: In 2007, social media was related to blogs. Twitter and Facebook were just surfacing. Companies didn’t talk about being in “listening” mode for intelligence. It was the widespread growth of Twitter when consumers realized they could air their concerns and complaints. Suddenly, Twitter became a customer service platform. Companies woke up and recognized that there was a whole universe of conversations going on without them. However, it was a different conversation, about the companies, their products and services.