6. New Practice #6: The Relationship Analyzer

In college, you learn how PR builds relationships with a company’s stakeholders to foster goodwill and to raise public confidence. Nurturing and leveraging relationships is a practice at the heart of the PR profession. When you graduate from school and you’re out in the business world, your skills are tested in a variety of situations—from the relationships you build within your own company to every audience segment connected to your organization. One of the most frequently talked about, and often tested, relationships is the PR person’s bond with the media. However, today’s media encompasses more than simply journalists. You must consider bloggers, which come in varying levels of influence, and your customers, who can also publish their o....