Begin relationship analyzing as you plan your communications program.
Take a good look at your audience segments, and developing profiles to detail their participation in different communities.
Identify what topics of interest drive the influencers in these communities and how focusing on the critical issues work to your benefit.
Build an Audience Profile as a helpful resource to identify the needs of each audience segment, to pinpoint exactly where they are congregating, to distinguish what issues/topics interest them, and to allow you to discover the best ways to communicate directly.
Ask the Audience Profile questions, such as: What are the benefits/opportunities of interacting with this group? What is it exactly do you want from this group? Are you looking for a specific type of engagement, whether it’s learning about your industry thought leadership or you would like to have some type of mutual reciprocation?
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