Unleash the Power of Paid Search

Have you tried paid search before or are you considering it now for your business? Not convinced your audience is there? There are literally billions of searches that happen every day¹, which you can leverage to create opportunities to make money and grow your business through a paid search program. However, it is not as simple as just showing up. The search landscape is rapidly growing and ever-changing, and according to Google, 20-25% of keywords used in searches have not been seen in the last 30 days².

Paid search marketing has been a booming business since it began in 1997 when Goto.com introduced paid search marketing (acquired by Yahoo in 2003). Paid search marketing used to be much easier than it is today, where whoever had the highest bid on a keyword would get the #1 ranking in the paid search results. Fast forward to many years later and the landscape has become much more complex where you have to consider algorithms that give your ad a “quality score” in addition to the multiple platforms where you can manage search campaigns—such as mobile, tablets, video, traditional desktop computers and maps to name a few—where people conduct searches.