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How to Use Social Media Monitoring Tools > How Many People Does It Take to Mana...

How Many People Does It Take to Manage a Social Media Campaign?

The answer depends on the size of your company, but for a small company, it takes at least 25% to 50% of a full-time employee’s time to effectively run and manage a social media campaign. Larger companies, like Dell and Ford, have entire departments that run their social media programs.

To make money with social media, you need to become familiar with the concept of Customer Lifetime Value (CLV). In a slight oversimplification, CLV is the amount of revenue your average customer generates for your business during the time they’re using your product or service. In other words, it’s how much money you generate per customer during the time they buy your products or services.

I go into that in greater depth later, but for now, the three things to keep in mind are quantitative tools, qualitative tools, and customer lifetime value.


  

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