Top Five Qualitative Monitoring Tools

There are a lot of tools to explore on the qualitative side of the equation, too. Here are some of the most important ones to explore. As mentioned previously, some of these tools fall into both categories, but for our purposes, I am putting them into the qualitative category.

• PeopleBrowsr: This is a great tool if you’re interested in finding out whether people have a positive or negative sentiment surrounding your brand name. It breaks down into nice segments, too, such as “Students” and “Bloggers.”

• SocialMention: This is a tool that provides in-depth analysis about the positive, neutral, and negative sentiment around a brand. It even breaks the analysis down into categories like Strength, Passion, and Reach.