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11. Look the Part > Building Momentum—Confidently

Building Momentum—Confidently

Luckily, the job at MAGIC led to a job at WGSN.com, one of MAGIC's online partners that had a working site with industry information about trade shows, designers, and fashion editors. His boss at MAGIC recommended him, and Ed was grateful. To this day, he thinks it was because he knew how to project a successful image for WGSN.

At first, WGSN seemed like a dream job. Ed spent his days in the showrooms of designers, such as Hilfiger, Levi's, and Saks Fifth Avenue. He was in charge of cultivating connections that were vital to the website, and he loved it. Then his employer invested in technology that would let Ed communicate online with his fashion contacts instead of in person—it was supposed to boost productivity. Instead of establishing relationships in person, he was chatting online, and Ed was all about that person-to-person touch. "It didn't matter what I wore; I could be in pajamas at home," Ed recalls. "It took the wind out of my sails. Even though this was something I was great at, they could tell I wasn't happy. They were paying me a lot of money for my ....


  

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