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Chapter 1. Myth No. 1: It Takes an Extra... > Factors That Prompt and Motivate a P...

Factors That Prompt and Motivate a Person to Start His or Her Own Business

The factors that prompt and motivate people to start their own businesses are shown in Figure 1.1. A person’s decision to start a business is both practical and personal. It’s practical in that the decision is based partly on a simple calculation of whether a person can better manage her life and meet her aspirations and goals through a traditional job or by owning a business. It’s personal in that the decision also hinges on whether a person believes she is capable of owning a business or not, whether she has the support of the most important people in her life, and the degree of passion she has for a particular business idea.

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Figure 1.1. Factors That Prompt and Motivate a Person to Start His or Her Own Business


  

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