Summary

In the vast majority of cases, a lack of business experience isn’t a reason to stop someone from starting a business. No one starts a business with the ideal set of experiences and skills. The collection of experiences and skills that you presently have, along with a willingness to choose the business you start carefully and learn as you go, will serve you well if you decide to start a business of your own.

The next chapter focuses on the myth that the best business ideas are already taken. By looking around, it’s easy to see why this myth is so prevalent—there are literally thousands of products to choose from. But in reality, people come up with new business ideas everyday—many of which make a real difference in people’s lives. In Chapter 5, we show you how to identify and generate new business ideas.