Can You Build or Produce It?

Now that you know what the design of your product/service will look like, it’s time to turn your attention to how your company is going to build it. To help you do this, we have developed the following set of questions for you to consider prior to building your product/service:

1. Can you build it?
   

   • What expertise do you need that you do not have?

   • If you need outside assistance, do you know where to get it?

2. How much will it cost, and how long will it take you to build?
3. Is it better to build it yourself or to buy it from someone else who can do it better?
   

   • If you’re going to buy it from someone else, who?

   • How much will they charge?

   • What kind of capacity do they have?

After you have answered these questions to your satisfaction, you are ready to build your company’s "first" version of your product or service. Why a "first" version? The next section answers this question.