S O , Y OU W ANT TO S TART A B USINESS ? How do you simultaneously, on a daily basis, service existing customers; produce more products and services on a high quality basis for new customers; hire, train, and motivate new employees; all the while managing cash flow? How do you expand when there is a limit to what you can personally do? Do you need to put into place processes, quality controls, financial controls, and technology? How and in what order? Do you need to make investments in computers, people, and software? And yes, we discuss the unthinkable: Are you the right person to man- age the business as it grows? Basic Rules of Business Success Let us review some of the key business rules that are the foundation of building a successful business. Business Rule #1: The Jerry McGuire Rule: Follow the Money--Cash is King. Business Rule #2: