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Action

Here's the fun part: Do it! Bob McDonald (Chapter 14, "Reminisce About Your Future") got recruiters to chase him in a simple series of steps that consisted of writing articles and volunteering to speak at industry conferences about the kind of insurance coverage he marketed. Mylle Mangum (Chapter 16, "Ask Without Asking") sped up her rate of promotion by asking for the duties of the job above her, foregoing raises to the next pay grade until she proved she could do the job. GK Murthy (Chapter 15, "Nudge the Top Line") became a valuable partner at his company because he thought like an owner and regularly put together proposals for taking his company's software to other industries. When Vicki Gordon (Chapter 17, "Find the Need") hit a dead end in her hotel executive career, she created a proposal for a new position that would solve a company problem and proposed that she take that new position. Randy Brandoff (Chapter 18, "Exercise Your Middle Brain") researched a new way of conducting a newspaper insert ad campaign, carefully marketing to households of a certain income level—a job that helped his employer and his career.


  

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