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    Title Page
    The Truth About Starting a Business
    Copyright Page
    Praise for The Truth About Starting a Business
    Contents
    Part I: The Truth About What It Takes to Be a Business Owner
    Part II: The Truth About Generating and Testing Business Ideas
    Part III: The Truth About Entry Strategies
    Part IV: The Truth About Getting Up and Running
    Part V: The Truth About Raising Money
    Truth 21. How to think about money as it relates to starting a business
    Truth 22. Calculating your initial start-up costs
    Truth 23. Personal funds, loans from friends and family, and bootstrapping
    Truth 24. Debt financing
    Truth 25. Equity funding
    Truth 26. Grants: It takes the right fit
    Truth 27. Persistence pays off: Finding alternative sources of start-up funds
    Business plan competitions and other contests
    State and community small business loan and assistance programs
    Patriot Express Pilot Loan Initiative
    Loan and grant programs for women and minority business owners
    Customer and supplier financing
    Tapping into personal funds
    Part VI: The Truth About Building a New Business Team
    Part VII: The Truth About Intellectual Property
    Part VIII: The Truth About Marketing
    Part IX: The Truth About Financial Management
    Part X: The Truth About Growing a Business
    Part XI: The Truth About Starting a Business and Maintaining a Healthy Personal Life
    References
    Dedication Page
    About the Author
    So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
    What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
    Make More, Worry Less: Secrets from 18 Extraordinary People Who Created a Bigger Income and a Better Life
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    Part V: The Truth About Raising Money > Truth 27. Persistence pays off: Finding... - Pg. Vol1-105

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