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Truth 20. Creating a Web site: An absolu... > Monitoring your Web site to assess a...

Monitoring your Web site to assess and improve its effectiveness

The third step in launching and maintaining a Web site is to monitor its effectiveness and make changes when necessary. This is an activity (called Web analytics) that many small businesses don’t engage in. When you launch your site, you have to hire a company to host it. Make sure that your host is set up to give you statistics on the usage of your site, or hire a separate company to give you the information. A sample of the information you can obtain is as follows:

Image The number of visitors you have each hour, day, and week of the month

Image The number of unique visitors that you receive (on a daily or weekly basis)

Image A report on where your visitors come from

Image A report on what pages on your Web site are viewed the most frequently


  

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