Index

A

Accion USA

acquisitions

Adelman, Karen

AdSense

advertising. See marketing

AdWords

affiliate programs

Aigner-Clark, Julie

Altpick.com

Amazon.com

AMIBA (American Independent Business Alliance)

anxieties about risk, setting aside. See risk management

Appature

Apple

iPod

Ashley Stewart

Ashwell, Rachael

Ask the Builder Web site

aspiration gaps

aspiration vector

Austin Independent Business Alliance

Aveda

Azante Jewelry

B

Baby Einstein

Baker, Mary

BALLE (Business Alliance for Local Living Economics)

bank financing

Banker to the Poor

benefits, selling

Berlin, Isaiah

Best Buy

Beth Bath & Beyond

Bezos, Jeff

Biddulph, Jennifer

big-box retailers, competing against

big-box retail sales strategies

differentiation strategies

independent business alliances