Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 7. Five Stages of Business Evolution > The Entrepreneurial Vision

The Entrepreneurial Vision

Every business, large and small, began as a vision in the mind of its founder or founders. This vision—of a product, a service, or an unmet market demand—is the bedrock of all successful, and not so successful, business ventures. Whether a spark of imagination, a bit of fevered inspiration, or the calculated rational analysis of business conditions, it is the necessary precondition for all business formation. This vision can be the product of accident or design. It can emerge in response to a crisis or even as part of an academic exercise. Its goal can be to build a better world or just make a buck.

We see the story of this entrepreneurial vision pairing up almost perfectly with the Hero's Quest. Every entrepreneur we've ever met started off by looking for something and generally taking the long way around to find it. Consider the Reverend Samuel T. Cooper (retired), who back in 1876 discovered that lumberjacks often suffered from blisters and serious foot infections as a direct consequence of wearing poorly made wool socks. His pastoral concern, and his keenly honed sense of right and wrong, led the good reverend to start up his own hosiery business, S. T. Cooper and Sons, in a converted livery stable. Business boomed as word spread that the Cooper brand stood for unparalleled quality. By the early years of the twentieth century, the....


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint