Acknowledgments

As we reviewed our conversations and work with talented people who are committed to using great design to resource wonderful experiences for people all over the world, we were constantly reminded that a single good idea takes sometimes hundreds or even thousands of gifted people to achieve exceptional implementation. In the spirit of this reality we're grateful for all the talented people who have worked with us to make this book possible. Many have become good friends.

Tim Moore, who is vice president & publisher of Wharton School Publishing and FT Press imprints, provided access to the resources of Pearson, the world's largest publisher. With great generosity of spirit and endless patience, Tim supported us every step of the way.