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    Title Page
    Mirror, Mirror on the Wall: Personal Reflection for Sound Investing and Self-Improvement
    The Princess and the Frog: Managing Your Word and Your Investments
    Three Wishes: Why Wishing is No Substitute for Financial Planning
    The Emperor’s New Clothes: Investment Strategies That Help Keep You Covered
    It’s About More Than the Money: Investment Wisdom for Building a Better Life
    Copyright Page
    Dedication Page
    Table of Contents
    Acknowledgments
    About the Author
    Introduction
    Chapter 1. Rules Are Essential, but They Do Not Guarantee a Win
    Chapter 2. Focus Your Predictions on What You Can Control: Your Priorities
    Chapter 3. Let Go of What Might Have Been
    Chapter 4. Take Responsibility
    Chapter 5. Do What You Know and Recognize What You Don’t Know
    Chapter 6. Have Investment Rules That Work for You
    Chapter 7. The Time to Have the Fire Drill Is Not in the Middle of the Fire
    Chapter 8. The Best Advice Is Sometimes About What Not to Do
    Chapter 9. Appreciate the Value of Holding on to What You Have
    Chapter 10. Know What You Want to Accomplish
    Chapter 11. Be Clear About What You Have and What You Don’t Have
    Chapter 12. Expect to Pay a Price—Either Now or Later—for the Choices You Make About Handling Your Money
    Chapter 13. Know the Essence of Your Advisor’s Brand
    Chapter 14. Does Your Advisor Care Deeply About You?
    Chapter 15. Expect to Be Taken Care Of
    Chapter 16. The Investor’s Perception Is the True Reality
    Chapter 17. Crises Are Like Little Gifts
    Chapter 18. The Most Valuable Things in Life Do Not Involve Currency
    Chapter 19. Find the Courage You Need to Have Integrity
    Chapter 20. There’s an Entire Economy in What We Consume and Waste
    Chapter 21. Make It Happen
    Appendix: Formulas Used for Chapter 12 Calculations
    Index
    Financial Times Press
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    Table of Contents

    Mirror, Mirror on the Wall

    Practical Social Marketing Tips to Make More Money

    The Princess and the Frog

    Profiles of Remarkable Companies and Businesspeople

    Three Wishes

    Profiles of Remarkable Companies and Businesspeople

    The Emperor’s New Clothes

    Practical Lessons for Your Financial Life

    It’s About More Than the Money

    Acknowledgments

    About the Author

    Introduction

    Chapter 1 Rules Are Essential, but They Do Not Guarantee a Win

    Evaluate the Investment Rules You Followed

    Examine How Well You Followed the Rules

    Get Back in the Game

    Chapter 2 Focus Your Predictions on What You Can Control: Your Priorities

    Chapter 3 Let Go of What Might Have Been

    Step 1: Learn to Recognize the “What Might Have Been” in Your Language

    Step 2: See It for What It Really Is


      

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