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Endnotes

1. “Free Friday: Downloadable B2B Content Marketing Report 2012,” Veronica Maria Jarski, Marketing Profs, January 13, 2012. http://www.mpdailyfix.com/free-friday-downloadable-b2b-content-marketing-report-2012/

2. “Free Friday: Downloadable B2B Content Marketing Report 2012,” Veronica Maria Jarski, Marketing Profs, January 13, 2012. http://www.mpdailyfix.com/free-friday-downloadable-b2b-content-marketing-report-2012/

3. “How to Demonstrate and Deliver Lead-Nurturing ROI,” Jim Lenskold, MarketingProfs, August 3, 2010. http://www.marketingprofs.com/articles/2010/3807/how-to-demonstrate-and-deliver-lead-nurturing-roi

4. “Marketers Who Share Content Drive Traffic, Gain Customers,” Joann Pan, Mashable, February 8, 2012. http://mashable.com/2012/02/08/new-content-marketing-tactics/


  

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