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2. How to Grow Your List > Use Social Media

Use Social Media

As you likely know, social media is a hot area of marketing. The rate of growth in participation, activity, and products and services is astounding. However, in regard to integrating social media into other marketing channels, too often we see one person managing social media while another person is in charge of Search Engine Optimization (SEO), and still another is responsible for all things email marketing. In some cases, due to unique skill sets and differing strategies for various online channels, this approach might make sense. However in other instances, due to limited resources or employees with more complete skill sets, combining efforts to ensure a cohesive, consistent message might be a better approach.

As more companies and individuals are learning the social media ropes, we hope they consider integrating their social media efforts with email marketing, specifically to grow their email lists. We discuss more about the integration of social media and email in Part IV, “Batman (Email Marketing) and Robin (Social Media).”


  

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