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3. Let’s Get Technical > Endnotes - Pg. 55

C h a p te r 3 L e t' s Ge t T ec hn ic al 55 Endnotes 1. Parliament of Canada, Bill C-28, http://www.parl.gc.ca/ HousePublications/Publication.aspx?Docid=4901869&file=4 accessed on March 11, 2012. 2. DJ worked with Chris at Blue Sky Factory in 2009 and 2010. 3. "Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?" Return Path. http://www.returnpath.net/downloads/ resources/GreatSubscriberExperiences.pdf accessed on March 11, 2012. 4. "The welcome email report: Benchmark data and analysis for engag- ing new subscribers through email marketing," Experian Marketing Services. http://www.experian.com/assets/marketing-services/ white-papers/welcome-email-report.pdf accessed on March 14, 2012. 5. "Epsilon Q1 2011 EMAIL TRENDS AND BENCHMARKS, Average Volume Per Client Up Almost 40% Over Previous Year," June 2, 2011, http://www.epsilon.com/apac/download/q1-2011-email-trends-and- benchmarks accessed on March 17, 2012. Note: Open rates fluctuate greatly depending on industry, list source, and type of email. The 20