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Index

Index

A

advertising 20

B

being nice 14

being wrong 73

blogging 21

C

cash flow 98

Caslon, William 9

client anxiety 60

client budgets 90

commencement fees 95

competing designers 85, 101, 105

comps from clients 84

conferences 21

content strategists 119

contract negotiations 50

D

Dash, Anil 32

deadlines 80

deposits. See commencement fees

developers 115

directing other designers 122

E

Eames, Ray and Charles 9, 130

elevator pitches 15

enforcing contracts 55

engineers 116

establishing a feedback cycle 76, 80

ethical responsibilities 28

F

feedback guidelines 78


  

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