Foreword

Luke Wroblewski is a data guy, so let’s check the stats. He has personally written 1,372 articles, given 190 presentations, and authored three books on mobile and web usability, interaction, and design, his latest and (I think) most important being the one you now hold in your hands. If that kind of output leaves you unimpressed, consider that Luke did all this writng in his free time, while employed as digital product design lead for some of the biggest companies on the internet—and occasionally at his own startups.

This highly accomplished, green-shirted, plain-spoken designer has spent the past several years focusing intensely on the mobile experience. That is lucky for him, as mobile is where the whole web and world are going in a headlong rush. It’s even luckier for you and me, because Luke not only knows mobile inside-out and backwards, he’s also a brilliant designer who puts the user first. Plus he’s a heck of a great communicator. Luke writes from a foundation of 16 years of thought leadership and digital product design execution—not to mention the absorption of thousands of white papers, internal reports, articles, books, and lectures. And he has poured what he knows into every page of Mobile First.