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The Elements of Content Strategy
By: Erin Kissane
Publisher: A Book Apart
Pub. Date: May 16, 2011
Print ISBN-10: 0-13-285830-4
Print ISBN-13: 978-0-13-285830-4
Web ISBN-10: 0-13-305300-8
Web ISBN-13: 978-0-13-305300-5
Pages in Print Edition: 90
Subscriber Rating:
[2 Ratings] Subscriber Reviews
Overview
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Subscriber Reviews
Average Rating: 
Based on 2 Ratings
"Didn't Get to Appreciate Content Strategy More" - by Regnard Raquedan on 30-APR-2012
Reviewer Rating:
I was hoping to have a better appreciation of Content Strategy as a discipline after reading this book, but I did't get the things I was looking for, especially in the context of User Experience.
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Top Level Categories:
Digital Media
Information Technology & Software Development
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Digital Media > Web Design & Development
Information Technology & Software Development > Web Development
Table of Contents
