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Resources > Content Strategy: Basics, Tools, Techniques
Content Strategy: Basics, Tools, Techniques
If you’re thinking of giving content strategy a shot, don’t try to pick which of the following to read and bookmark. Start with Halvorson and Jones, and read on from there.
Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, (Hoboken: John Wiley and Sons, 2011).
Kristina Halvorson, Content Strategy for the Web, (California: New Riders, 2009).
Colleen Jones, Clout: The Art and Science of Influential Web Content, (California: New Riders, 2011).
Ann Rockley, Managing Enterprise Content: A Unified Content Strategy, (California: New Riders, 2003).