Getting Your Business Started on Pinterest

Setting up your business on Pinterest is exactly the same as creating a personal Pinterest account. That’s because Pinterest doesn’t have company or brand accounts; it’s exactly the same whether you’re a person or representing a company.

Establish a Pinterest Account for Your Company or Brand

Your company’s Pinterest presence is anchored to your Pinterest account. That means opening a new Pinterest account for your business—not reusing an existing personal account. Try to snag a username that’s close to your company or brand name. And consider different accounts for different brands, lines, or products.

Write a Promotional Profile

After you create your company account, you need to get your copywriters involved in writing the profile description. This needs to be a piece of marketing copy telling customers who you are and what you offer.