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14 Pitching > Pitching Tools

Pitching Tools

The trick with pitching is to evoke a visual image in the recipient's mind. There are several tools you can use to accomplish this. Practise them until you get comfortable with each one. Stand in front of the mirror. Practise on your friends. Keep working on your pitch until you know excatly how to frame your story. Then you will be able to use the tools appropriate for the person you are pitching.

 

Hint Make the movie come to life so that everyone hearing your pitch can visualize your story.

 

The first few seconds of your pitch are really important. It is in these vital few seconds that you set up your pitch and engage the listener. Then you move them towards the last few seconds – the ending.

1. The camera angle

‘We see the park. It's autumn. There's a park bench. It's cold. Leaves are falling. And over there is the body. Oh no. Both eyes have been gouged out. Is this what you have been looking for?’


  

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