SimoncloseshisdoorleavingMelvinalone. MELVIN Ilovethrowingyourdogdownthe garbagechute. (Mark Andrus and James L Brooks, As Good As It Gets) 3. Key word and catch phrase Words that carry certain meanings which may mean something different to the audience. When embedded in a story, key words provide the snap, crackle and pop. You may want to repeat a key word or catch-phrase several times over the course of a story, with each situation casting a new meaning and new shading to the words. Famous key words that have leapt from the screen to popular culture include: `Show me the money'; `A man's gotta do what a man's gotta do'; `Make my day punk'; `Yada Yada Yada'. 4. The final mix Now it is a simple matter of taking the three different tracks you have