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CHAPTER 13. Television Graphics > 13.4 Animated Graphics - Pg. 325

Television Graphics CHAPTER 13 13.4 ANIMATED GRAPHICS Animation can bring a graphic to life. even the simplest movement, such as panning over it from one detail to another, zooming in/out on details, or cutting between sections of it, can sustain interest in what would other- wise be a static display. Animation is an effective way to hold the audience's attention, especially in any program that relies heavily on graphics or photographs. most character generators, the equipment used to make television graphics, can at least animate text (figure 13.8). 325 13.5 BACKGROUNDS FOR GRAPHICS when creating full-screen graphics, graphic operators need to be careful about how the backgrounds are chosen. if the wrong background is used, it may compete for attention with the graphic. for example, don't use a sharply focused shot of a group of people in the background. Viewers will look FIGURE 13.8 Animated graphics hold the viewer's attention better than static graphics. (Photo courtesy of WLEX-TV.)