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CHAPTER 1. Overview of Video Production > 1.7 Remember the Purpose - Pg. 4

4 Video Production Handbook the sound of the action. most of us start by pointing our camera and micro- phone at the subject but find the results unsatisfying. why? is it the equipment or us? it may be a little of both. But the odds are that we are the problem. As you may have already discovered, there is no magic recipe for creating attractive and interesting programs. All successful production springs from a foundation of knowing the equipment, production techniques, and video pro- duction process: 1. knowing how to handle the equipment properly and the effects of the vari- ous controls. 2. knowing how to use the equipment effectively. developing the skills under- lying good camerawork and sound production. 3. knowing how to convey ideas convincingly and how to use the medium persuasively. 4. knowing how to organize systematically. Applying practical planning, prep- aration, and production. As you work through this book, the knowledge you develop will soon become a natural part of your approach to creating a production. knowing what the equipment can do will enable you to select the right tools for the job and use them the right way. in the end, sloppy production reduces the effectiveness of a program. 1.5 IT'S DESIGNED FOR YOU most production equipment has been designed for quick, uncomplicated handling. After all, it is there for one fundamental purpose--to enable users to communicate their ideas to an audience. Video equipment is as much a commu- nication tool as a computer or a cell phone. 1.6 LEARNING BASICS it is not important to know how every function of the equipment works, but it is important to know its capabilities in order to get reliable results. even with the most sophisticated video and audio equipment, you need to answer only a handful of basic questions to use it successfully: n n n n n n what is the equipment for? what can it do? what are its limitations? where are the controls and indicators (menus, buttons, etc.)? How and when should they be adjusted? when adjusted, what will the result be? 1.7 REMEMBER THE PURPOSE there is no shortcut to experience. As you handle equipment, you grow famil- iar with its use. But don't let the latest trendy camera handling preoccupy you.