About the Author Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the United States and around the world, coaching individual talent, programmers, and managers and con- ducting Creating Powerful Radio TM workshops. A radio veteran with more than 30 years of experience, Geller programmed WABC in New York, has served on the Associated Press board of directors, and has held various man- agement, news, and on-air positions at several major market U.S. stations. A noted seminar and workshop leader, Geller trains broadcasters and communicators throughout the world. In addition to her work in the United States, Geller's international client roster of more than 500 stations in thirty-one different countries includes the BBC in the UK, ABC in Australia, and radio and TV stations throughout Europe, Canada, Mexico, South America, Singapore, and Africa.