12 ValerieGeller A Cast of Dozens You might think it takes a generator to host a morning show. That is not always the case. One reactor, "Casey," found a cast of generators in his lis- tening audience. "Rita" owned and operated a local beauty salon. She was also Casey's loyal fan and listener. Rita started calling in on a semi-regular basis to chat about hot movies and goings on around town. She was funny and charming and had unique views. Rita became a regular on the show. The listeners started calling in wanting to meet Rita. She participated at station events and appearances. Next, Casey added another regular listener, a talkative cab driver. Then he found a local construction guy with fix-it tips, who also happened to be 28 years old, dating regularly, and happy to talk about his adventures. Using interactive media, Casey continues to add appropriate players as they appear. He now has a winning show with lots of generators to show off his reactive talents. He assembled his own generator­reactor team.