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    Front Cover
    Beyond Powerful Radio
    Beyond Powerful Radio
    Copyright
    Other books by Valerie Geller
    Contents
    Foreword
    Introduction
    Part 1-Beyond Powerful Radio Tools: Creating Contentfor Any Platform
    Chapter 1 - Beyond Powerful Radio Creating Powerful Content--No Longer "Just Radio"
    Chapter 2 - Beyond Powerful Radio Are You a Generator or a Reactor?
    Chapter 3 - Beyond Powerful Radio Personality Radio & Morning Shows
    Chapter 4-Beyond Powerful Radio From Rock to Talk(and for Anyone Who Wants toDo a Talk Show)
    Chapter 5- Beyond Powerful Radio Local vs. National Programming
    Chapter 6 -Beyond Powerful RadioPerformance & Formatics
    Chapter 7-Beyond Powerful Radio Finding & Developing Talent
    Chapter 8-Beyond Powerful Radio Airchecking
    Chapter 9-Beyond Powerful Radio High-Ego Talent
    Talent vs. Management: Two Worlds
    Chapter 10-Beyond Powerful Radio Avoiding Burnout
    Chapter 11-Beyond Powerful Radio Show Prep
    Chapter 12-Beyond Powerful Radio Producers--Facing the Blank Page
    Chapter 13-Beyond Powerful Radio Radio Talk Shows
    Chapter 14-Beyond Powerful Radio Call Screening
    Chapter 15-Beyond Powerful Radio Interview Techniques--for Journalists, Talk Hosts & Music Personalities
    Chapter 16-Beyond Powerful Radio Public Service Announcements
    Part II -Beyond Powerful Radio Storytelling & Voice
    Part III -Beyond Powerful Radio Creating Powerful News
    Part IV-Beyond Powerful Radio Working Across Multi-Platforms
    Part V-Beyond Powerful Radio Marketing Content
    Part VI-Beyond Powerful Radio Making Money
    Part VII-Beyond Powerful Radio Understanding the Audience
    Part VIII -Beyond Powerful Radio Final Notes
    Acknowledgements
    Permissions
    Resources
    About the Author
    Index
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    Part 1-Beyond Powerful Radio Tools: Crea... > Chapter 9-Beyond Powerful Radio High... - Pg. 119

    CHAPTER 9 Beyond Powerful Radio High-Ego Talent "Creativity takes courage." --Henri Matisse Perhaps you have had the experience of knowing people in the business who were great on the air, always got big ratings, but never kept a job for any substantial length of time? Many of these people "station-hopped"