Publisher: Elinor Actipis Senior Acquisitions Editor: Angelina Ward Series Editor: S. Merrill Weiss Publishing Services Manager: George Morrison Project Manager: Marilyn E. Rash Marketing Manager: Christine Degon Veroulis Developmental Editor: Beth Millet Copyeditor: Joan Flaherty Proofreader: Jodie Allen Indexer: Ted Laux Typesetting: Charon Tec (A Macmillan Company) Photos and Text Illustrations: Lars-Ingemar Lundström Text and Cover Printing: 1010 International Ltd. Focal Press is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2008, Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier's Science & Technology Rights Department in Oxford, UK: phone: ( 44) 1865 843830, fax: ( 44) 1865 853333, E-mail: permissions@elsevier.com. You may also complete your request on-line via the Elsevier homepage (http:/ /elsevier.com), by selecting "Support & Contact" / then "Copyright and Permission" and then "Obtaining Permissions." Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Lundström, Lars-Ingemar. Digital signage broadcasting : content management and distribution techniques / Lars-Ingemar Lundström. p. cm. Includes index. ISBN 978-0-240-80976-2 (alk. paper) 1. Digital signage. 2. Advertising--Audio-visual equipment. 3. Communication-- Methodology. 4. Multimedia communications. I. Title. TK4399.S6L86 2008 659.13'42--dc22 2007041469 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. For information on all Focal Press publications visit our website at www.books.elsevier.com 08 09 10 11 12 Printed in China 5 4 3 2 1