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Chapter 13: Avoiding the Reality Drive-Through > The Juggling Act - Pg. 216

Top Five Job Surges Attributed to Reality TV-- continued Business Consultant Thanks to The Apprentice, everyone thinks they can run a business-- particularly yours. Naturally, the booming industry that is business consulta- tion is attributed to the popularity of reality programming. Style Consultant Compensated for assessing and advising others on how to look (or not to look), style consultants are quickly multiplying, largely as a result of Queer Eye for the Straight Guy. Culinary Artist From Emeril Live to Iron Chef, the reality TV market is hungry for new chefs with the talent and personality to cook up interest among viewers who are endlessly fascinated by cooking shows. | Avoiding the Reality Drive-Through 216 Although phrases like "overnight celebrity," "15 minutes of fame," and "flash-in-the-pan artists" are most commonly attributed to those in front of the reality TV cameras, producers are just as vul- nerable to the instant make-or-break nature of reality television. "The business used to recycle producers," says legendary TV host, producer, and media mogul Dick Clark. "Once you were in, you were in. It's different now." Indeed, reality show producers are often relegated to the ash heap of television history just as quickly as the fleeting celebrities they helped to engender. "The value of not putting all your eggs in one basket is particu- larly true for television producers today," warns Clark. "Unless you want a career that spans six weeks, I urge the younger guys coming up to be as prolific as their sanity allows." THE JUGGLING ACT Successful producers like Dick Clark and Mark Burnett have been widely recognized for juggling a multitude of projects at any given time. As Clark has noted, savvy producers focus on the big picture--namely, their careers--fully aware that it's harder to be pro- fessionally dismissed after a failed project if other projects are in development.