GOALS AND MESSAGE Tips for the Moderately Experienced goals. This should help you focus in on the crux of the design problem in a clear and concise manner. Your design should provide accessibility to your portfolio work, while at the same time supporting and enhancing your brand statement and portfolio concept. Make sure to create visual continuity with your portfolio book--all aspects of your portfolio should function together as one. You will need to be strategic and plan accordingly. The design of your website--the look and feel from the color palette to the visual look of the navigation--should all serve your communication goals. It should be noted that most online projects also include a technical Keep it simple. Use software like Adobe Dreamweaver or Adobe Flash to create a few basic templates that can be used multiple times. Use simple interactive features that support and enhance showcasing your work. Keep the focus on your portfolio work. On portfolio pages limit the physical size of navigation, other graphical elements, and text. Do some research and look at lots of portfolio websites in order to figure out what the possibilities are. If you need help get it. Work with someone who can help you develop your website and/or check out the resources available to you. Online resources like http://www.computerarts.co.uk/ and http://www.lynda.com are highly recommended. brief , which outlines the technical scope and requirements for a web project. While you don't need something as robust as a technical document, you will need to eventually define the kinds of technologies that you intend to design and develop online content for. Tips for the Experienced Target Audience Consider the following: Make this your quintessential piece, especially if you don't have a lot of impressive interactive work in your portfolio already. Who are you trying to reach with your message? What do you want them to know about you? Show off your abilities, both technically and conceptually, as they