Index A AARs . See after-action reviews accuracy of estimates , 93­94 actors . See creative talent ADDIE (analysis, design, development, implementation, and evaluation) model , 171­172 "Additional Special Thanks" credits , 83 Adobe Flash , 261f , 261­263 , 262­263 Adobe Flash Lite , 262 Adobe Flex , 262 appointments with potential clients , 41­42 ARGs . See alternate reality games art . See graphics development artificial intelligence (AI) , 156 , 290­291 assembling teams , 73f , 71­75 . See also teams in concept document , 207­208 whom to look for , 73­74 assessing delivery platforms , 229 assessment of students . See testing and scoring assessment testing , 345 attitudinal assessments , 347­348 , 353