The Company To open a business is easy; to keep it open is difficult. CHINESE PROVERB 2 Starting iS EaSy To start a business, all you have to do is choose a name and have a phone; ergo, you are in business. To be successful, though, a busi- ness involves much more. A company, according to the American College Dictionary, is "a number of people united for a joint action ... a band, party, or troop of people." The lone screenwriter is an island of self-absorption; the filmmaker is king--long live the king! When she becomes the producer of even one film, though, she is running a business. Running a business embodies a totally different set of skills.