The Markets But the Devil whoops, as he whooped of old: It's clever but is it art? RUDYARD KIPLING 5 You can view the 6.8 billion people in the world as potential moviegoers, but very few filmmakers have expected to sell tick- ets to all of them--that is, until Jurassic Park pushed the box office frontier farther than ever before in 1993. It earned more than $750 million worldwide. You didn't need to speak English or know anything about biology to enjoy this film. It had some- thing for everyone who was old enough to watch it. Then, in 1998, Titanic racked up $1.7 billion worldwide. The three films of The Lord of the Rings trilogy, released between 2001 and 2003, all of which were financed independently, earned more than