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Chapter 1 Case Studies > Finding and Directing Talent

Finding and Directing Talent

Since World Savings was a nonunion shop, the video department would occasionally contract with talent agencies that could supply them with nonunion talent. However, they frequently used their own resources to attract actors for their videos. They would advertise on local job websites and castingcall portals to collect headshots. Three times a year, the department would conduct its own casting calls. These were two or three days of open auditions for those whose headshots best matched the looks and skills they sought for actors playing the roles of employees or customers.

At the auditions, sometimes a cadre of 16 candidates a day were given different scenes to act. The scenes were dramatic, humorous, and improvisational. The senior producers filmed the auditions and would work in tag teams to keep their energy up throughout the busy days of casting. Most of the time, the senior producers would select the talent from this pool, but in some cases the client would have the final say.


  

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