Chapter 1 CASE STUDIES 13 productions. Productions range from videos for shoppers that are displayed on monitors in the stores to training and safety films. The company's corporate communications department delivers live and recorded video on two full-time broadcast channels and two streaming channels. This enables the firm to provide real-time connections with store managers and com- pany managers at the corporate headquarters. The company has several postproduction suites utilizing Avid and Final Cut Pro, plus an Omneon MediaGrid active stor- age system that handles content cut on the different editing sys- tems. The MediaGrid is a cross-platform storage system that also supports the company's transcoding and streaming appli- cations. According to Dan Pryor, Vice President of Corporate Communications at Safeway, the MediaGrid enables the com- pany to "implement a true end-to-end workflow with content conveniently remaining on the Omneon system from ingest through postproduction to distribution." Pryor says that the editors have access to a shared pool of content that is stored on the MediaGrid. The company uses