208 Chapter 15 CORPORATE VIDEO TRAINING was the first to get into distribution, and the sales from it helped Spectrum Schools expand their educational programs. The key to producing a video that can be marketed to other companies is to keep it generic, develop a marketing strategy, and choose a subject for which a video is not already available. A level of confidentiality needs to be maintained during the production phase, and it would be prudent for the company to have in-house staff and outside contractors sign nondisclosure agreements. The video could be sold outright to a publisher that would get an exclusive contract, or it could be distributed via wholesalers. Choosing the exclusive publisher route relieves the producer from the costs for marketing and DVD replication. The downside is that an exclusive contract may prohibit your company from its own marketing efforts, and sales could be limited. However, the costs associated with replication and mar- keting to wholesalers could exceed the production budget. The decisions and resources required to produce a video for external distribution may be more than your company wishes to take on. However, the income derived from sales of training videos