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Chapter 16 Marketing and Social Media > Top Corporations' Video Sites

Top Corporations’ Video Sites

Major corporations dedicate major bucks to understanding buying trends and developing effective and innovative marketing techniques. It is no wonder that so many of them turn to video to engage their website visitors and to develop communities of customers.

Retail grocery chain Wegmans devotes a website (http:­//vid­eos.w­egm­an­s.com/) to Wegman’s Videos with a catalog of films that includes recipes, how-to’s, organic foods, and wellness. Visitors use a player on Wegman’s website to watch the company’s jeans-clad nutritionist speaking from a grocery store or kitchen. You can learn about such “super foods” as quinoa and view videos titled Brain Food for Kids and Half Plate Healthy. The site lets you share videos with your friends on any of the 60 sharing and bookmarking sites the company offers links to.


  

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