242 Chapter 18 NONPROFIT ORGANIZATIONS Voice-over narration with B-roll introduced each organiza- tion, and that motif was used for the conclusion. To keep the budget low, we used photos, newspaper headlines, shots of pos- ters, video clips, and whatever material was available. The result was that Progressive Way was able to solicit employee donations on a level playing field with their Goliath competitor United Way. Project SEED A credit roll at the head of a corporate video? Well, it's not my style, but it was a requirement of this local nonprofit that had managed to get support from a great number of the largest cor- porations in the San Francisco Bay area. Despite my protests, the video starts with the organization's distinguished list of donors. Our contact specialist, who was their fund-raiser, explained to me that the audience consisted of people who want to develop contacts with these local power-brokers. It was an attention- getting opening that addressed the intended audience. Project SEED teaches college-level math skills to inner-city fifth and sixth graders. The organization hires university instructors and scientists to be their classroom instructors. These teachers engage the students using a Socratic method of teaching. This technique involves asking the students questions and engaging their participation in solving problems. One of the most powerful segments of this video was inter- views with former students. Among those alumni interviewed were a successful lawyer, a social services administrator, and an actor. Our crew filmed two classes, each with two cameras and each in front of an audience of donors. One of these demos was held at a downtown hotel. That shoot included hiring a gaffer and a grip, who set up lights in the ceiling the night before the filming. Each camera's footage was recorded onto an individual VTR, and the sequence was compiled together in post. In order to complete this production within the organization's limited budget, we donated much of our time. I now have a letter in my file from Project SEED stating that our modest $10 K production yielded them over $100 K in donations. That became my calling card for future nonprofit clients. Universities Universities are major producers of educational videos, and the video manager at a university usually is part of a larger instructional media center. The media centers provide classroom