Chapter 5 THE ROLE OF THE PRODUCER IN CORPORATE VIDEO 63 video. The producer's enthusiasm for the company's mission, whether he or she is a member of the staff or a contractor, encourages upper management and others in the organization to come on board with a proposed video production. The Producer As Team Motivator If you want to enroll management in supporting your video aspirations, do what you can to support the mission of your corporation. While we all enjoy learning more about video, you may want to brush up on your business skills, too. Books or courses on basic business principles, corporate management, and marketing strategies will help you develop the understand- ing and the vocabulary to create a rapport with the corporate execs. The relationships you build from attending meetings, serving on committees, and general schmoozing will serve you well with future productions. When you are in meetings discussing a proposed video, lis-