CONTENTS vii CONTENTS About the Author .......................................................................................xiii Acknowledgments ...................................................................................... xv Introduction ...............................................................................................xvii Chapter 1 Case Studies...........................................................................................1 Introduction ...................................................................................................1 Corporate Social Responsibility--Google Heroes......................................2 Hamburger University and Sustainability at McDonald's .........................3 Consulting Firm Booz Allen Hamilton.........................................................5 Scripted Videos with Professional Talent at World Savings .....................6 Finding and Directing Talent........................................................................7