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Chapter 11 Advergaming and Applications

11

ADVERGAMING AND APPLICATIONS

CHAPTER OUTLINE

Advergames

Branded Play

Play Again?

Modularity FTW!

Applications

AIR Overview

Freedom of Design

Conclusion

Since this book is titled “Flash Advertising” and not “Flash Gaming” or “Flash Apps,” I’ll go ahead and state up front that this chapter is not intended to teach you the full ins and outs of building games or applications. I’ll also be skipping over the discussion of topics like image compression and general optimization because those were already covered in earlier chapters, and you’ll pretty much handle it all the same in your games and applications. What I would like to do instead is just take a little bit of your time to discuss these subjects at a high level in terms of how they relate to the world of advertising and maybe we’ll hit on some general tips and suggestions to remember while planning and building. Also within this chapter,....Fig. 11.1Fig. 11.21http://www.blockdot.com


  

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